Hanover to Track Nine Online Sites

Share this article:
Hanover Direct has selected Coremetrics' eLuminate Commerce software to analyze online customer behavior for nine sites, the cataloger said yesterday.


ELuminate Commerce will help to determine return on investment on search string referrals, affiliate relationships and banner advertisements for seven Hanover Web sites, including Domestications, Gump's By Mail, International Male, Improvements, Silhouettes, The Company Store and Undergear.


The cataloger is now in the process of implementing its Web analytics service Encore and Domestications Casa.


Hanover Direct, Weehawken, NJ, provides branded merchandise to more than 4 million consumers through its Web sites and catalogs.


Founded in 1999, Coremetrics, San Francisco, provides site tracking and measurement solutions for Web properties.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.