*Hanover President: Print, Database, Web Determine Catalog Success

Share this article:
SAN FRANCISCO - Hanover Direct President/CEO Rakesh K. Kaul said he believes that the marriage of print catalogs, database marketing and the Internet is the key to success in the catalog industry today. Kaul addressed attendees of the 17th Annual Catalog Conference & Exhibition here yesterday during the last keynote session of the show.


"Direct mail catalogs combined with database marketing are the most economical way to acquire e-commerce customers," Kaul said. "By the same token, e-mail and database marketing is the most effective way to communicate with and steer existing customers to target offers."


Hanover Brands is the company's business-to-consumer direct marketing unit. Its titles include Domestications, The Company Store and Company Kids, and Gump's.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.