*Hanover President: Print, Database, Web Determine Catalog Success

Share this article:
SAN FRANCISCO - Hanover Direct President/CEO Rakesh K. Kaul said he believes that the marriage of print catalogs, database marketing and the Internet is the key to success in the catalog industry today. Kaul addressed attendees of the 17th Annual Catalog Conference & Exhibition here yesterday during the last keynote session of the show.


"Direct mail catalogs combined with database marketing are the most economical way to acquire e-commerce customers," Kaul said. "By the same token, e-mail and database marketing is the most effective way to communicate with and steer existing customers to target offers."


Hanover Brands is the company's business-to-consumer direct marketing unit. Its titles include Domestications, The Company Store and Company Kids, and Gump's.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.