Hanover Plans Credit Cards With Alliance Data Systems

Share this article:
Hanover Direct Inc. soon will offer an International Male credit card in addition to cards for its other brands through a deal with Alliance Data Systems Corp., Alliance said yesterday.


Hanover operates catalogs and Web sites under several brands including The Company Store, Domestications, Silhouettes, International Male and Undergear. In February, the company sold upscale retailer Gump's. Hanover, Edgewater, NJ, is undergoing an informal inquiry by the Securities and Exchange Commission involving its financial results and reporting since 1998.


Alliance Data, Dallas, initially will launch a private-label credit card program for the Hanover brands. A co-branded card that includes a loyalty rewards program will follow.


The seven-year deal calls for Alliance to provide account acquisition and activation, receivables funding, card authorization, card issuance, statement generation, loyalty marketing services, remittance processing and customer service functions.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.