Hanover Picks New List, Insert Managers for Domestications

Share this article:
Multi-title cataloger Hanover Direct turns over management today of its Domestications list and insert media programs to ALC of New York LLC and Media Horizons Management, respectively.


ALC of New York LLC takes management of the 1 million last-12-month buyers from the Domestications catalog. The file is 80 percent female with an average age of 45, an average income of $75,000+ and an average order of $110. The base price is $110/M.


ALC of New York now represents the entire Hanover Direct active list roster. The other Hanover titles are The Company Store, Gump's by Mail, International Male, the Hanover Direct Master Conglomerate and Silhouettes.


Media Horizons Management, Norwalk, CT, takes Domestications' package insert program with 1 million packages annually and its catalog blow-in program of 50 million annual catalogs. The base price for the insert program is $60/M, and the blow-in program is $30/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.