Hanover Picks New List, Insert Managers for DomesticationsMulti-title cataloger Hanover Direct turns over management today of its Domestications list and insert media programs to ALC of New York LLC and Media Horizons Management, respectively.
ALC of New York LLC takes management of the 1 million last-12-month buyers from the Domestications catalog. The file is 80 percent female with an average age of 45, an average income of $75,000+ and an average order of $110. The base price is $110/M.
ALC of New York now represents the entire Hanover Direct active list roster. The other Hanover titles are The Company Store, Gump's by Mail, International Male, the Hanover Direct Master Conglomerate and Silhouettes.
Media Horizons Management, Norwalk, CT, takes Domestications' package insert program with 1 million packages annually and its catalog blow-in program of 50 million annual catalogs. The base price for the insert program is $60/M, and the blow-in program is $30/M.