Hanesbrands hires ParadyszMatera for direct mail, circ planning

Share this article:

Clothing company Hanesbrands named ParadyszMatera its exclusive direct mail media provider for its Hanes.com and Champion brands, effective in January.

The agency will provide direct mail strategy, circulation planning and buying, market research and competitive analysis, according to a statement.

Representatives from ParadyszMatera and Hanesbrands could not be immediately reached for comment.

The parent of the Hanes, Champion, Playtex and Wonderbra brands, among others, Hanesbrands spun off from Sara Lee in 2006.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.