Hanesbrands hires ParadyszMatera for direct mail, circ planning

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Clothing company Hanesbrands named ParadyszMatera its exclusive direct mail media provider for its Hanes.com and Champion brands, effective in January.

The agency will provide direct mail strategy, circulation planning and buying, market research and competitive analysis, according to a statement.

Representatives from ParadyszMatera and Hanesbrands could not be immediately reached for comment.

The parent of the Hanes, Champion, Playtex and Wonderbra brands, among others, Hanesbrands spun off from Sara Lee in 2006.

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