Direct Line Blog

Hanes to launch new ad campaign tackling the wedgie

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Keep your eyes peeled during American Idol tomorrow as Hanesbrands is launching a couple adverts for their new No Ride Up Panty. The ads feature Scrubs star Sarah Chalke doing her usual funny girl schtick. She tries numerous awkward moves to adjust her "situation," as I'll call it. Funny stuff.

The comercials were developed by Interpublic Group's Martin Agency and are directed by Scrubs co-star Zach Braff. The ads hope to target women who have faced the "wedgie issue" with a humorous approach.

 The campaign will also feature online, social networking and print aspects. Let's just hope that ad doesn't run in Vanity Fair, where this month Chalke was (perhaps unfairly) overlooked to be featured in a photo spread on women in comedy.
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