Halo to Sell Upshot AgencyHalo Industries Inc., a bankrupt promotional products company in Deerfield, IL, agreed last week to sell its Upshot marketing agency to Equity Marketing Inc., a Los Angeles marketing services firm.
The divestiture is part of Halo's attempt to emerge from Chapter 11 bankruptcy protection. It awaits approval from U.S. Bankruptcy Court in Chicago.
Bought four years ago by Halo, Upshot offers promotion, event, direct, collaborative and environmental marketing services. The agency also has an office in Richmond, VA.
Clients include Disney Vacation Club, Hallmark Cards, Morgan Stanley, Procter & Gamble Co., Seagram, Coca-Cola Co., Ford Motor Co. and Discover Financial Services.