Half Of Net Users Will Buy Online in 2002: eMarketer

Share this article:
More than half of the 123.4 million U.S. Internet users age 14 and older will purchase goods and services online over the course of the year, research aggregator eMarketer predicted yesterday.


In 2001, business-to-consumer Internet sales totaled $49.8 billion, according to eMarketer. Online sales will grow to $75 billion in 2002 and reach $155.6 billion by 2005, the company predicted. The figures are part of eMarketer's recently released report, The North America eCommerce: B2C and B2B Report.


"As the online population grows, it becomes more diverse. In addition, long-term Internet users feel more comfortable shopping online, and do so from more locations," said Nevin Cohen, senior analyst at eMarketer, in a statement. "In the next few years, there will be even more convenient ways to shop, ranging from mobile options to television-based Internet devices."


As the economy continues to recover, the online BTC market is leading the way, eMarketer claimed. Online sales in the fourth quarter of 2001 increased 34.4 percent over the previous quarter. By comparison, all retail sales (both online and offline) grew by a significantly smaller margin in the quarter, only 9.5 percent.


"E-retailers that weathered the dot-com fallout now provide more detailed product information, advanced search and comparison functions, wider shipping options and better customer assistance than they did in 2000," Cohen said.


EMarketer, New York, aggregates and analyzes data from 1,000 research firms, consultancies, government agencies and other sources.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.