Haggin Marketing Gets Private Equity Investment

Share this article:

Multichannel direct marketing agency Haggin Marketing Inc., San Francisco, said July 18 that private equity firm Lake Capital has made a strategic investment in the company.

The amount of the investment was not disclosed.

Haggin plans to use the additional financial resources to further develop its full-service agency model by broadening its service offerings, opening additional offices and acquiring complementary agencies.

From an initial focus on catalog marketing, Haggin has expanded its capabilities to include direct mail, FSI media, retail, e-mail marketing and e-commerce. Its clients include eBay, at&t and Dell.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.