Haggin acquires Coupons Inc.

Share this article:

In a move intended to augment its direct mail offerings and give it a presence on the East Coast, multichannel direct marketing agency Haggin Marketing Inc. has acquired Coupons Inc., which is doing business as Getmembers.com.

Founded in 1994, Getmembers is a direct mail agency specializing in targeted mailings that is headquartered in Atlanta. Its offerings include an on-demand direct mail solution and its clients include owners of franchise business locations in the health and fitness industry.

Getmembers.com on-demand solution for geographic-specific direct mail currently focuses on customer acquisition. However, since the solution is built on an automated, scalable Internet platform, Haggin Marketing is hoping to develop and expand it with new services for driving sales, traffic and business, said Jeff Haggin, CEO and founder of Haggin Marketing. The company is also looking at other applications for the system, such as customer service.

In addition, Haggin Marketing, San Francisco, whose clients include eBay, Amazon.com and Adidas, will try to expand Getmembers.com into new markets.

That the system is "scalable and automated are key factors here," Haggin said, adding that his company wants to "make [Getmembers.com] more actionable in its proposition to the marketplace."

The company will continue to operate under the Getmembers brand and will remain in Atlanta, with founder Steve Freedman continuing in his leadership role.

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...