hackers

Thank God Wanamaker Isn't Here to See This

Thank God Wanamaker Isn't Here to See This

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Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.

When trolls attack

When trolls attack

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Confession: My favorite social media campaigns are the ones that fail in spectacularly funny ways and that require immediate damage control because some entity makes a deliberate muck of things.

Marketers tackle data collection challenges

Marketers tackle data collection challenges

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Data: With great power comes even greater responsibility

Data: With great power comes even greater responsibility

Marketers must leverage data in service of the consumer and protect their information like never before.

Sony database breach exceeds 100 million customers

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An ongoing Sony Corporation investigation into the April database breach of Sony Online Entertainment (SOE) systems revealed hackers may have accessed the personal information of an additional 24.6 million customers, the company said in a statement May 3.

The Children's Place database hacked; email addresses exposed

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Retail store chain The Children's Place is notifying customers that an unauthorized third party accessed its email address database. The company said in a statement that no personal information, other than email addresses, was obtained, and that the data was stored with an external email service provider.

Reduce risk of email data breach

Reduce risk of email data breach

The recent headlines about email data breaches have rightly caused all of us to review our security procedures and policies. No system is perfectly secure, but there are steps to take in order to avoid a breach.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...