Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
Confession: My favorite social media campaigns are the ones that fail in spectacularly funny ways and that require immediate damage control because some entity makes a deliberate muck of things.
Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
Marketers must leverage data in service of the consumer and protect their information like never before.
An ongoing Sony Corporation investigation into the April database breach of Sony Online Entertainment (SOE) systems revealed hackers may have accessed the personal information of an additional 24.6 million customers, the company said in a statement May 3.
Retail store chain The Children's Place is notifying customers that an unauthorized third party accessed its email address database. The company said in a statement that no personal information, other than email addresses, was obtained, and that the data was stored with an external email service provider.
The recent headlines about email data breaches have rightly caused all of us to review our security procedures and policies. No system is perfectly secure, but there are steps to take in order to avoid a breach.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.