ABR 2011: Hacker Group

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Spyro Kourtis
Spyro Kourtis

Principal
: Spyro Kourtis,
 president and CEO 

Ownership
: Interpublic Group of Companies







Capabilities


Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical. The agency benefited from both the latest round of healthcare reform and the earlier changes in Medicare, says president and CEO Spyro Kourtis. 


Accounts


Key clients include AT&T, Box.net, Carnival Cruise Lines, Chipotle Mexican Grill, Kawasaki and Western Union. In 2010, Hacker won an assignment for Regence Blue Cross/Blue Shield and retained EmblemHealth. 


The acquisition of T-Mobile by AT&T earlier this year is also expected to affect some of Hacker's work, shifting spending from customer acquisition to lifecycle marketing, as T-Mobile customers transition to AT&T. 


Staff


Seattle, Wash.-based Hacker has 186 employees, up from 160 in 2009. Most of that growth came outside of traditional media disciplines, such as the digital and mobile practices, says Kourtis. 


Performance

He would not give totals, but Kourtis notes revenue increased in 2010 by 27%, due to organic growth and mobile efforts. The digital practice more than doubled in 2010, as clients shifted spending from less-measurable traditional media, he says.

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