Hacker Group Wins Intuit DM Project
Intuit is the nation's number one developer of personal finance and small business operations software applications. The Hacker Group also provides direct marketing services for Oracle, IBM and Microsoft.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.