Hacker Group Wins Intuit DM Project
Intuit is the nation's number one developer of personal finance and small business operations software applications. The Hacker Group also provides direct marketing services for Oracle, IBM and Microsoft.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.