Hacker Group Wins Hyatt Vacation Club

Share this article:
Full-service direct marketing agency The Hacker Group, Bellevue, WA, has won a direct mailing marketing communications assignment to generate leads and sales prospects for Hyatt Vacation Ownership properties in Lake Tahoe, NV, Key West, FL, and Puerto Rico by Hyatt Vacation Ownership Inc., an affiliate of Hyatt Corp., Chicago.


According to Jeff Petzke, vice president of sales and marketing for Hyatt Vacation Ownership, the company was impressed with initial results that The Hacker Group provided during a marketing initiative in Key West.


The Hacker Group has had particular success with its exclusive PowerTEST Methodology, a platform solution designed to determine which direct mail packages, offers, mailing lists and selling processes generate the greatest responses to promotions.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.