Hachette Filipacchi Tap Nellymoser for Car & Driver, Shock Magazine Mobile Marketing

Share this article:

Magazine publisher Hachette Filipacchi Media U.S. selected mobile media platform Nellymoser to deliver content to mobile phones for its digital campaign.

This comes after Nellymoser announced a partnership with digital media firm Muze to enhance the Nellymoser service with Muze's rich data including video, music, books and games.

"By putting their offered features with ours, it becomes a seamless solution," said Daniel West, vice president of marketing for Nellymoser, Los Angeles. "We want to offer our clients the largest number of services."

Nellymoser's ASAO Next Generation Mobile Media platform lets its clients deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games. Consumers are also able to preview, purchase and share mobile content directly from mobile devices.

Hachette Filipacchi, New York, will employ the platform to create mobile services for Car and Driver, the world's largest automotive magazine, and for the newly introduced Shock magazine, an unconventional pop culture publication.

Car and Driver Mobile covers automotive news, reviews for the automotive industry. It lets consumers look up specific stats while in a car dealer's lot, view comments on the Car and Driver message boards, as well as purchase branded personalization content such as wallpapers and ringers.

Shock2Go, Shock's mobile site offers a Shock Photo of the day as well a selection of Shock Wallpapers. It is promoted through a series of Shock Alerts, text messages sent twice weekly to users, linking back to the mobile site.

"The mobile component of both Shock and Car and Driver is a key growth driver for both brands," said Olivier Griot, director of mobile services at Hachette Filipacchi Media U.S.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.