Hachette Filipacchi Tap Nellymoser for Car & Driver, Shock Magazine Mobile Marketing

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Magazine publisher Hachette Filipacchi Media U.S. selected mobile media platform Nellymoser to deliver content to mobile phones for its digital campaign.

This comes after Nellymoser announced a partnership with digital media firm Muze to enhance the Nellymoser service with Muze's rich data including video, music, books and games.

"By putting their offered features with ours, it becomes a seamless solution," said Daniel West, vice president of marketing for Nellymoser, Los Angeles. "We want to offer our clients the largest number of services."

Nellymoser's ASAO Next Generation Mobile Media platform lets its clients deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games. Consumers are also able to preview, purchase and share mobile content directly from mobile devices.

Hachette Filipacchi, New York, will employ the platform to create mobile services for Car and Driver, the world's largest automotive magazine, and for the newly introduced Shock magazine, an unconventional pop culture publication.

Car and Driver Mobile covers automotive news, reviews for the automotive industry. It lets consumers look up specific stats while in a car dealer's lot, view comments on the Car and Driver message boards, as well as purchase branded personalization content such as wallpapers and ringers.

Shock2Go, Shock's mobile site offers a Shock Photo of the day as well a selection of Shock Wallpapers. It is promoted through a series of Shock Alerts, text messages sent twice weekly to users, linking back to the mobile site.

"The mobile component of both Shock and Car and Driver is a key growth driver for both brands," said Olivier Griot, director of mobile services at Hachette Filipacchi Media U.S.

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