Habeas reports record growth for '06

Share this article:

E-mail reputation services firm Habeas Inc. has reported it had record growth in 2006.

Habeas said the growth was due to an increase in overall revenue, an expansion of its customer base and the introduction of new products and services.

"Businesses value e-mail as an extremely effective communications medium to reach … consumers," said Des Cahill, CEO of Habeas, Mountain View, CA. "Regrettably … spam volume continues to grow unabated, so all the legitimate opt-in e-mail sent from online businesses to online consumers is subject to a lot of filtering, blocking and other techniques by ISPs and enterprises beleaguered by the spam onslaught. So a lot of wanted e-mail never makes it to consumers," he said.

In addition to revenue increases, Habeas saw growth in the use of its e-mail reputation network. More than four and a half million e-mail servers - up from 200,000 in January 2006 - constantly check Habeas' SafeList to identify reputable senders whose communications may bypass content filters and be delivered directly to inboxes.

With its SafeList, Habeas aims to help e-mail recipients and Internet service and anti-spam providers enhance e-mail delivery and threat protection of messaging networks by observing e-mail traffic information from its network.

Customers such as the Professional Golfers Association, Jewelry TV and Overstock.com enabled Habeas to triple its revenue and customer base. Technology firms such as Message Systems, Infusion and Puresend have partnerships with Habeas that have also contributed to its growth.

"Web 2.0 companies are bringing a new wave of innovation," Mr. Cahill said. "All of these companies rely on e-mail. When these companies want to make sure they can execute on a business model involving e-mail - and most online business models do - they come to us."

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.