Guitar Center to acquire The Woodwind & The Brasswind

Share this article:

Guitar Center has signed an agreement to acquire substantially all the assets of The Woodwind & The Brasswind.

The Woodwind & The Brasswind is a multichannel merchant of musical instruments and accessories for school bands. The company filed for bankruptcy protection Nov. 21 in Indiana, where it is based.

Guitar Center has agreed to acquire The Woodwind & The Brasswind's inventory, accounts receivable, trade names and certain other intangible assets. The deal could be overbid at a bankruptcy auction expected to take place in January.

Once completed, the deal is expected to expand Westlake Village, CA-based Guitar Center's already strong combo instrument business and build it's direct response band and orchestra business.

The Woodwind & The Brasswind's direct operations include the Web sites at www.wwbw.com and www.music123.com as well as the catalogs The Brasswind, Classroom/Elementary Music Products, Strings, Music123 Drum Catalog, Gifts of Note, Music 123 Catalog and Inspirational Pro Audio Visual. The company also has a retail store in South Bend, IN.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.