Guild's Catalog, Overall Holiday Sales Rise

Share this article:
Guild LLC, Madison, WI, a marketer of original art and fine crafts, said Friday that it set new sales records despite poor holiday sales results produced by many of the nation's retailers.


Its accomplishments included:


· An overall 16 percent holiday sales rise over 2001. November sales represented the highest month in the company's history.


· Catalog sales higher than plan by 32 percent as of Dec. 25. The holiday catalog exceeded last year's performance by 16 percent. No sales figures were announced, only percentage changes.


Overall, online traffic between October and December rose 18 percent from the same period a year ago.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.