Guidelines

Mobile Marketing Association lays out mobile promotion guidelines

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The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals.

IAB updates ad measurement guidelines to account for auto-play videos

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The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads.

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