The Mobile Marketing Association (MMA) published a set of guidelines and best practices for mobile promotions on December 21, urging marketers to use honesty and transparency in their mobile deals.
The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.