Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.
Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.
A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.
Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.
Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.