Guerilla Marketing

Gillette U.K. goes for gold with a smooth Olympic initiative

Gillette U.K. goes for gold with a smooth Olympic initiative

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Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.

Trojan's pleasure campaign is as disappointing as a bad first date

Trojan's pleasure campaign is as disappointing as a bad first date

Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.

Online Batman scavenger hunt

Online Batman scavenger hunt

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A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.

Facebook 'likes' fuel car

Facebook 'likes' fuel car

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Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.

Sonic goes direct with "Those 2 Guys" campaign

Sonic goes direct with "Those 2 Guys" campaign

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Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages.

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