Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.
Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.
A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.
Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.
Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages.
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