Guatemala Tourism launches digital campaign

Share this article:
The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October.

The new effort, which is called “Last minute,” is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible “heart of the Mayan world."

The campaign is targeted at consumers in the United States, Canada, Mexico, Costa Rica, Panama, Brazil, Argentina and Guatemala.

Display and search ads are running on Google and Facebook. The ads link back to an English/Spanish bilingual site at LastMinuteToGuatemala.com. The site includes travel offers from more than 70 companies that offer travel services to the Central American country. This includes 25% off coupons from hotels, tour operators, car rental companies and restaurants.

On the site, the user is asked to fill out a questionnaire to request information about travel. The travel companies will reply to the user within 24 hours.



Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.