Guaranteed Marketing Initiates Call Center Operations in Arlington, TX
Jim Tressler, CEO at GMS, said the company, which provides outsourced telephone marketing services, was considering acquiring an additional call center in East Texas.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.