Guaranteed Marketing Initiates Call Center Operations in Arlington, TX
Jim Tressler, CEO at GMS, said the company, which provides outsourced telephone marketing services, was considering acquiring an additional call center in East Texas.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.