Guaranteed Marketing Initiates Call Center Operations in Arlington, TX
Jim Tressler, CEO at GMS, said the company, which provides outsourced telephone marketing services, was considering acquiring an additional call center in East Texas.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.