GSI Commerce Will Handle MLB.com's E-Commerce Store

Share this article:
MLB Advanced Media LP, the interactive media and Internet company of Major League Baseball, selected GSI Commerce as its new outsource provider for the e-commerce store at MLB.com and the 30 official MLB team Web sites.


GSI Commerce will provide e-commerce technology, fulfillment and customer service while MLB Advanced Media will continue to provide merchandising and marketing.


The new MLB.com store, expected to launch in the first quarter of 2004, will include enhanced search, navigation and personalization features.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.