GSD&M Creates PSAs for Ad Council's Hand to Red Cross
Television, radio and online ads will push Americans to the site at www.redcross.org to donate toward Katrina-related disaster relief. The ads support the Red Cross in its largest mobilization of resources for a single natural disaster nationally.
Omnicom Group Inc. ad agency GSD&M, Austin, TX, created the disaster relief ads pro bono in only two days. Also, new GSD&M-created print ads with information on resources and support for Katrina victims will launch in a few weeks.
All ads will run in time and space donated by media. The National Cable & Telecommunications Association and the National Association of Broadcasters have asked their members to air the ads. FastChannel Network already committed to digitally distributing the radio and TV spots.