GSD&M Creates PSAs for Ad Council's Hand to Red Cross

Share this article:
The Advertising Council is partnering with the American Red Cross to introduce a series of national public service ads to direct traffic to the charity's Web site in response to the aftermath from Hurricane Katrina.


Television, radio and online ads will push Americans to the site at www.redcross.org to donate toward Katrina-related disaster relief. The ads support the Red Cross in its largest mobilization of resources for a single natural disaster nationally.


Omnicom Group Inc. ad agency GSD&M, Austin, TX, created the disaster relief ads pro bono in only two days. Also, new GSD&M-created print ads with information on resources and support for Katrina victims will launch in a few weeks.


All ads will run in time and space donated by media. The National Cable & Telecommunications Association and the National Association of Broadcasters have asked their members to air the ads. FastChannel Network already committed to digitally distributing the radio and TV spots.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.