Groups Form Merch.net Alliance

Share this article:
Five leading e-commerce groups have gotten together to form an alliance called Merch.net (www.merch.net) with the intention of bringing online retailers educational services, which will highlight the most successful practices in the e-commerce industry.


The charter members of the Merch.net group are BizRate, Impulse Buy Network, Inktomi, LinkShare Corp. and Netcentives. The group will host merchant forums and workshops designed to educate retailers on practices that maximize sales and traffic. It will conduct and publish periodic research studies, called "Best Practices," that will be aimed at identifying trends and innovative end-to-end e-commerce solutions. Merch.net also will publish case studies covering all aspects of implementing an online commerce initiative.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.