Groups Form Merch.net Alliance

Share this article:
Five leading e-commerce groups have gotten together to form an alliance called Merch.net (www.merch.net) with the intention of bringing online retailers educational services, which will highlight the most successful practices in the e-commerce industry.


The charter members of the Merch.net group are BizRate, Impulse Buy Network, Inktomi, LinkShare Corp. and Netcentives. The group will host merchant forums and workshops designed to educate retailers on practices that maximize sales and traffic. It will conduct and publish periodic research studies, called "Best Practices," that will be aimed at identifying trends and innovative end-to-end e-commerce solutions. Merch.net also will publish case studies covering all aspects of implementing an online commerce initiative.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.