Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.
Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.
Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.
Online home improvement marketplace BidMyCrib.com filed a lawsuit on Dec. 6 against Groupon that alleges the daily deals company altered its merchant agreement without notifying the merchant or soliciting consent to the changes.
Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.
Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking.
Groupon's and LivingSocial's email open rates continue to trend upward, according email and social analytics firm eDataSource.
Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.
Daily deals company Groupon debuted a loyalty program on Sept. 28 that enables merchants to deliver follow-up offers to consumers who previously purchased a Groupon from the merchant.
For Groupon, things could be worse, despite the company experiencing a September that could uplift a Boston Red Sox fan by comparison.
Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.
Microsoft Corp. launched a desktop site for its daily deals aggregation service Bing Deals on Sept. 23.
Facebook is ending its Deals product soon after its April launch, the company said on August 26. The move came a couple of days after the social network chose to drop the mobile-only version of its location-based service Places.
Groupon earned $878 million in second-quarter 2011 revenue, an increase of 906% compared with the prior year. However, the company reported a $102.7 million net loss in the period. The daily deals service has not posted a profit since the first quarter of 2010.
Groupon will launch travel vertical Groupon Getaways with Expedia this week, Julie Mossler, PR and consumer marketing manager at Groupon, said July 11. The Chicago-based company will offer travel deals including discounts on flights, hotels and cruises through the service.
Social gaming company Zynga filed for a $1 billion initial public offering (IPO) on July 1. The company reported $235.4 million in first quarter revenue, according to documents filed with the US Securities and Exchange Commission.
Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.
Daily deal website Groupon filed for a $750 million initial public offering on June 2. The company said in documents filed with the Securities and Exchange Commission that it plans to go public "as soon as practicable after this registration statement becomes effective."
A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.
Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.
To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.
Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March 7. Groupon, Visa, Nokia and Universal Pictures are among the brands that have signed up at launch to sponsor Skype's homepage for a day.
Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ search, social and location-based tactics to effectively target by region and location.
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
Groupon has hired Vertica Systems, a real-time analytics platform provider, to analyze subscriber behavior and scale its business intelligence capabilities, the daily deal site said January 18. Chicago-based Groupon will use Vertica's platform to analyze data to attribute revenue and other performance metrics to individual consumers.
MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.
The president and COO of Groupon, a daily deal e-mail newsletter in dozens of US cities, told an audience at the Shop.org conference in Dallas that his company will continue to pursue deals with national retailers following the success of its Gap deal.
Despite that a Gap offer crashed Groupon's servers August 19, don't expect the deal-of-the-day website to shy away from providing discounts for national chains again. In the past, Groupon has offered coupons for local businesses.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...