Groupon to launch 'Getaways' deals this week, platform updates privacy policy

Share this article:

Groupon will launch travel vertical Groupon Getaways with Expedia this week, Julie Mossler, PR and consumer marketing manager at Groupon, said July 11. The Chicago-based company will offer travel deals including discounts on flights, hotels and cruises through the service.

“I think when people traditionally buy a travel deal, they already have their mind made up that they're going to Mexico, so they go and they shop by price and they pick a cheap hotel room,” said Mossler. “But with us, this is going to be more about you going in and buying an experience.”

A Groupon Getaways deal “may include a spa package, plus a dinner reservation, plus the hotel room,” she said. The vertical-specific deals site will initially launch for subscribers in the US and Canada.

In advance of the Getaways rollout, Groupon updated its privacy policy July 9 to enable information sharing with partners such as Expedia. The company said in a statement outlining the changes that Groupon may share consumers' personal information with its partners, “if you subscribe to special communications or buy deals in these new deal categories.”

The updated policy also categorizes consumers' mobile location information as personal data. Mossler said merchants will be able to access where a consumer was located when they purchased a Groupon from that merchant via one of Groupon's mobile apps.

Groupon will also share consumers' “lifestyle information,” including interests, with merchants from which a consumer has purchased a Groupon, she said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.