Groupon thinks big

A Gap offer might have crashed Groupon's servers August 19. Just don't expect the deal-of-the-day website to shy away from providing discounts for national chains again.

In the past, Groupon has offered coupons to local businesses. But the company is beginning a shift to selling the occasional national deal as well, according to Reuters.

It's no wonder why.

More than 440,000 Groupon subscribers purchased offers for $50 of Gap merchandise for $25. At one point, the site was selling 534 offers a minute.

When you do the math, the campaign generated $11 million. This for a company that earned $35 million in gross revenue all last year.

They should probably reinvest some of their money in increased server capacity.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.