Direct Line Blog

Groupon thinks big

Share this article:

A Gap offer might have crashed Groupon's servers August 19. Just don't expect the deal-of-the-day website to shy away from providing discounts for national chains again.

In the past, Groupon has offered coupons to local businesses. But the company is beginning a shift to selling the occasional national deal as well, according to Reuters.

It's no wonder why.

More than 440,000 Groupon subscribers purchased offers for $50 of Gap merchandise for $25. At one point, the site was selling 534 offers a minute.

When you do the math, the campaign generated $11 million. This for a company that earned $35 million in gross revenue all last year.

They should probably reinvest some of their money in increased server capacity.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.