GroupM

Mindshare CEO named president of GroupM

Mindshare CEO named president of GroupM

By

Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.

GroupM shrinks 2011 forecast to 4.8% growth

By

Global ad spending will grow by 4.8% in 2011 to $505.8 billion, online media company GroupM said on July 6. The company shaved 1% off its December prediction of 5.8% growth because of the Japanese disasters and unrest in the Middle East.

WPP launches audience buying company Xaxis

By

Holding company WPP debuted audience buying company Xaxis on June 27 to aggregate consumer data from on- and offline sources to deliver audience profiles to clients for more targeted advertising. The new entity is composed of GroupM and WPP Digital companies B3, targ.ad, GoldNetwork, GroupM DSP, GroupM Marketplace and MEC.

GroupM develops mobile privacy guidelines

By

Media agency GroupM has issued privacy guidelines for mobile marketing vendors aimed at preventing the need for government regulation, the firm said June 22. WPP Group-owned Group M developed the guidelines with its mobile marketing agency Joule.

How Google works: 101

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...