GroupM makes online campaign data confidential

Share this article:

WPP-owned online media company GroupM has updated its terms and conditions (T&Cs) of online ad buys with publishers, saying the data it gathers from clients' online ads will be now be confidential.

“We want to make sure that we have consistent terms and conditions that protect our clients in the area of data,” John Montgomery, COO of GroupM Interaction told DMNews. “As you can imagine, if you're Automaker X you don't want insights generated from advertising on a particular site to be known by competitors, particularly if it was a successful campaign.

“The data we're trying to protect and ask our publisher partners to treat as confidential is our campaign data generated from advertising campaigns and publishers,” he explained. “All of the insight gained from the data and the data itself should be kept confidential between the publisher, the agency and the client.”

The industry standard “Terms & Conditions for Internet Advertising”—put out by the American Agency of Advertising Agencies (AAAA) and the Interactive Advertising Bureau (IAB)—was last updated in 2002.

Montgomery said the AAAA has acknowledged that the T&Cs are outdated and that they have a reinvention team currently working to bring them up to date.

Updates are needed because “our business changes really quickly, particularly in the digital area,” he said.

These changes to GroupM's T&Cs were made in December just before GroupM signed numerous new clients. The company is using the new terms with all of its new contracts and, therefore, will have a gradual transition process over the next few months, Montgomery said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.