Group Publishes Address Quality Best Practices

Share this article:
Ensuring the U.S. Postal Service and the mailing industry share crucial addressing information in a timely manner and processing address lists though a data profiling tool are just two of the 27 best practices in a new guide created by a Mailers' Technical Advisory Committee work group.


"The main goal of the guide is to offer the industry a list of the best practices for improving address quality," said Chris Lien, commercial mail market director at Firstlogic, La Crosse, WI, and co-chair of the work group.


The guide also explains that undeliverable-as-addressed mail costs the postal service $2 billion each year.


Lien said the best practices are not class specific and that the guide's role is not to suggest new discount options for mailers.


"The main purpose was to help companies improve their customer relationship management by improving their address quality," said Lien, who hopes it is perceived "as a foundation piece for the industry."


The guide was presented at last month's MTAC meeting in Washington. To download a copy, go to http://ribbs.usps.gov/mtac.htm.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.