Group Issues Privacy Guidelines for Net Marketers

Share this article:
The Internet Advertising Bureau this week said it has developed voluntary guidelines for Web sites and advertisers.


The IAB, which represents about 300 companies active in Internet advertising and marketing, said the guidelines are intended to enable member organizations to set individual privacy policies and minimum acceptable standards to protect the privacy of users.


Members of the IAB will be required to establish, post and conform to a privacy policy designed to protect the information that can be associated with an individual's personal identifiable information in an online or electronic advertising environment.


"In effect, we have established a baseline for IAB member companies to ensure the protection of individuals' privacy," said Rich LeFurgy, chairman of the IAB, New York.


Specific member policies can be customized and enhanced as appropriate for each site's particular needs. In order to conform to IAB standards, however, individual members' privacy initiatives will address the following elements:


• adoption and implementation of a privacy policy;


• notice and disclosure;


• choice and consent;


• data quality and access;


• limited use;


• data security;


• and transborder data flows.


The full text of the IAB Privacy Guidelines can be found at www.iab.net.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.