Group Aims to Define a Click

Share this article:

The Interactive Advertising Bureau, along with the Media Rating Council, formed a Click Measurement Working Group to create a set of click measurement guidelines.

Once decided, these guidelines will offer an industry-accepted definition of a click, becoming a standard against which clicks are measurement and counted. Invalid and fraudulent clicks also will be identified in this description.

The IAB, New York, said the guidelines would develop an industry-led auditing and certification recommendation for any company or entity involved with performance-based marketing in search engines, ad networks, third-party ad servers or firms that count clicks as a media currency.

The working group includes executives from IAC Corp.'s Ask.com, Google Inc., LookSmart, Yahoo Inc. and Microsoft Corp. The group is open to all IAB members.

Consistent, reliable measurement of clicks is part of the IAB's overall Global Measurement Guidelines initiative. The goal is to bring transparency and accountability to interactive advertising.

A copy of the Global Measurement Ad Impression Guidelines is available at www.iab.net/standards/measurement.asp.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.