Group 1 Updates DataDesigns

Share this article:
Database marketing software provider, Group 1, Lanham, MD, announced the release of the newest version of its integrated solution called DataDesigns, Version 2.2. Group 1 said the solution will allow users to augment their customer data by overlaying geographic and demographic data.


The database was created for marketing-oriented data warehouse applications and can provide users with census geocodes, latitude/longitude coordinates and demographic information such as age, income, ethnicity and household compositions.


Other components that are tailored for each customer's business requirements include: Data hygiene, raw data extraction and address validation and correction information, data analysis, output routines, campaign management and system implementation.


Call 888/413-6763.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.