Group 1, Language Analysis Systems Forge Alliance

Share this article:
Group 1 Software announced a distribution agreement yesterday with Language Analysis Systems, Herndon, VA, which produces name-recognition software.


Group 1 will act as a worldwide distributor of LAS' name-recognition technology, which includes tools for parsing, cleansing, matching and scoring names. Group 1, Lanham, MD, will make the technology available to its current and prospective customers.


The technology automates multicultural names in databases, text and voice. Group 1, which will incorporate LAS' technologies within its data quality suite, is expanding its focus into both global and security-related environments.


"The data quality market is turning into a global business," Jack Hermansen, CEO of LAS, said in a statement. "Whether you are a government agency, a global bank or have a multicultural U.S. customer base, you have to process and treat people's names accurately, regardless of the culture."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.