Group 1, Evoke Software Partner

Share this article:
Group 1 Software, Lanham, MD, said yesterday that it entered an alliance with Evoke Software to enhance its Data Quality Assessment tools, which are designed to let customers improve the quality of their enterprise data.


Group 1 customers will use Evoke Axio software, which provides information about the condition of corporate data before companies begin data quality initiatives. The software is designed to identify potential problems such as incomplete, inconsistent or invalid data.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.