Group 1 Enhances Its Data Management Applications

Share this article:
Group 1 Software, a provider of customer relationship management software products, yesterday announced enhancements to its data management applications.


The enhanced suite includes Merge/Purge Plus, Business Merge/Purge Plus, Generalized Selection Plus and List Conversion Plus. These applications are designed to offer more robust business-to-business matching capabilities and increased processing speed, the company said.


Group 1's data management applications identify and eliminate duplicate records and misspelled name and address components within mailing lists, enabling businesses to focus marketing efforts on specific groups based on geographic and demographic criteria.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.