Group 1 Enhances Its Data Management Applications

Share this article:
Group 1 Software, a provider of customer relationship management software products, yesterday announced enhancements to its data management applications.


The enhanced suite includes Merge/Purge Plus, Business Merge/Purge Plus, Generalized Selection Plus and List Conversion Plus. These applications are designed to offer more robust business-to-business matching capabilities and increased processing speed, the company said.


Group 1's data management applications identify and eliminate duplicate records and misspelled name and address components within mailing lists, enabling businesses to focus marketing efforts on specific groups based on geographic and demographic criteria.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.