Group 1 Enhances Its Data Management Applications

Share this article:
Group 1 Software, a provider of customer relationship management software products, yesterday announced enhancements to its data management applications.


The enhanced suite includes Merge/Purge Plus, Business Merge/Purge Plus, Generalized Selection Plus and List Conversion Plus. These applications are designed to offer more robust business-to-business matching capabilities and increased processing speed, the company said.


Group 1's data management applications identify and eliminate duplicate records and misspelled name and address components within mailing lists, enabling businesses to focus marketing efforts on specific groups based on geographic and demographic criteria.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.