Grocery Store

Fresh & Easy Gets Provocative

Fresh & Easy Gets Provocative

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Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.

Retail dynamic pricing comes of age—probably

Retail dynamic pricing comes of age—probably

For years, retailers have craved the kind of real-time pricing control their online counterparts enjoy. But their envy requires a two-part solution.

Virtual grocery store in South Korea

Virtual grocery store in South Korea

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Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.

Groupon sticks toe in supermarket loyalty space with Big Y partnership

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New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow loyalty club members to redeem high-value coupons at supermarket locations, both companies said June 7.

Q&A: Scott Wetzel, Excentus' VP of marketing

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The mention of a grocery store loyalty program might conjure thoughts of cost-conscious shoppers toting membership cards that entitle them to discounts on mundane household items like toilet paper.

Winn Dixie taps Valassis for in-store marketing, analytics

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Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.

Mobile couponing platform launches in grocery chains

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A mobile couponing system for grocery store chains and CPG manufacturers two years in the making went live on August 7. The A&P, The Food Emporium, Super Fresh and Waldbaum's supermarket chains have adopted the program, which provided through digital promotions and information management company Zavers. The digital platform, which presents mobile coupons and tracks their redemption rate sharing data with retail outlets and brand managers in real time, is available in New York; New Jersey; Pennsylvania; Maryland; Washington, DC; Connecticut and Delaware locations.

Digital coupons help grocers boost loyalty programs

Digital coupons help grocers boost loyalty programs

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Last week Safeway became the latest grocery chain to partner with Cellfire, offering the latter's digital couponing service as part of its ever-expanding CRM efforts.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...