Grocery Store

New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow loyalty club members to redeem high-value coupons at supermarket locations, both companies said June 7.

The mention of a grocery store loyalty program might conjure thoughts of cost-conscious shoppers toting membership cards that entitle them to discounts on mundane household items like toilet paper.

Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.

A mobile couponing system for grocery store chains and CPG manufacturers two years in the making went live on August 7. The A&P, The Food Emporium, Super Fresh and Waldbaum's supermarket chains have adopted the program, which provided through digital promotions and information management company Zavers. The digital platform, which presents mobile coupons and tracks their redemption rate sharing data with retail outlets and brand managers in real time, is available in New York; New Jersey; Pennsylvania; Maryland; Washington, DC; Connecticut and Delaware locations.

Last week Safeway became the latest grocery chain to partner with Cellfire, offering the latter's digital couponing service as part of its ever-expanding CRM efforts.