Grizzard Creates Integrated Media Group
Based in Los Angeles, the unit comprises 11 employees with experience in nontraditional direct marketing channels like search engine marketing, event sponsorships, co-marketing programs, in-theater placement and radio, television and print media. Madlen Satamian heads the unit.
New York-based marketing services conglomerate Omnicom Group Inc. owns the 86-year-old Grizzard Agency, whose core competence is in list acquisition and analysis. Agency clients include The Salvation Army and American Red Cross.