Grizzard Creates Integrated Media Group

Share this article:
The Grizzard Agency, a specialist in nonprofit fundraising, created its first integrated media group to offer better media buying and planning capabilities.


Based in Los Angeles, the unit comprises 11 employees with experience in nontraditional direct marketing channels like search engine marketing, event sponsorships, co-marketing programs, in-theater placement and radio, television and print media. Madlen Satamian heads the unit.


New York-based marketing services conglomerate Omnicom Group Inc. owns the 86-year-old Grizzard Agency, whose core competence is in list acquisition and analysis. Agency clients include The Salvation Army and American Red Cross.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.