Grey Healthcare Wins Celebrex Account

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Grey Healthcare Group, part of advertising agency Grey Global Group, will handle professional and global advertising to promote Celebrex, whose agency switch became public earlier this month. Omnicom Group Inc.'s Lyons Lavey Nickel Swift, New York, was the incumbent.


Marketed by Pharmacia Corp., Peapack, NJ, and Pfizer Inc., New York, Celebrex treats pain and inflammation associated with osteoarthritis and adult rheumatoid arthritis.


Grey is looking to hire executives to service its recently won the Celebrex prescription drug account, said Carolyn Crawford, a senior human resources executive at the shop.


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