Grey Direct Partners With Veridiem
The partnership will enable Grey Direct to supply immediate, cross-media platform results to its clients.
Veridiem's technology will be integrated into Grey Direct marketing's proprietary results tracking technology. The new name for the product will be Holistic Optimization Tool Results on Demand and will slowly be implemented across all Grey's marketing communication programs.
The agency said it will allow for timely, precise results management reporting that will have a significant optimizing impact on a client's advertising investment.