Grey Direct Partners With Veridiem

Share this article:
Direct marketing communication agency Grey Direct, New York, said yesterday it has partnered with Veridiem Inc., a provider of automated marketing performance management services.


The partnership will enable Grey Direct to supply immediate, cross-media platform results to its clients.


Veridiem's technology will be integrated into Grey Direct marketing's proprietary results tracking technology. The new name for the product will be Holistic Optimization Tool Results on Demand and will slowly be implemented across all Grey's marketing communication programs.


The agency said it will allow for timely, precise results management reporting that will have a significant optimizing impact on a client's advertising investment.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.