Grey Direct Partners With Veridiem

Share this article:
Direct marketing communication agency Grey Direct, New York, said yesterday it has partnered with Veridiem Inc., a provider of automated marketing performance management services.


The partnership will enable Grey Direct to supply immediate, cross-media platform results to its clients.


Veridiem's technology will be integrated into Grey Direct marketing's proprietary results tracking technology. The new name for the product will be Holistic Optimization Tool Results on Demand and will slowly be implemented across all Grey's marketing communication programs.


The agency said it will allow for timely, precise results management reporting that will have a significant optimizing impact on a client's advertising investment.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.