Grey Direct Allies With ClickAction

Share this article:
Grey Direct, the world's sixth-largest direct marketing agency and part of ad agency Grey Worldwide, has partnered with ClickAction Inc. to strengthen its e-mail marketing offerings.


As a result of this relationship, Grey Direct will offer ClickAction's e-mail marketing service as its own private-label product for clients' campaigns. The alliance is also an acknowledgment of a trend whereby an increasing number of marketers are moving direct marketing spending online.


"It's a way for Grey Direct to provide key technology to their customers," said Jim Williams, general manager of services at ClickAction, Palo Alto, CA. "E-mail marketing is not a simple off-the-shelf product. Grey's customers want it as part of their campaign."


ClickAction's E-mail Relationship Management service allows marketers to conduct permission-based e-mail campaigns, collect and profile customer data, and access real-time results in an online environment.


Clients of ClickAction include Nabisco, Sara Lee Corp., Brooks Brothers, Vicinity Corp., CMGI's AdForce and Dean and Deluca.


Grey Direct, New York, specializes in direct response advertising through television, telemarketing, print and the Internet. It has two divisions: Grey Direct e.Marketing, which focuses on the development, maintenance and management of transaction-based sites and online marketing programs; and Grey E.Mail, for e-mail marketing and relationships.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.