Greenfield Online: Women Barely Outnumber Men for Online Purchasing

Share this article:
Greenfield Online Inc. yesterday announced a study that found 2 percent more women than men shopped online during the third quarter.


The statistic was slightly down from Greenfield's second-quarter results, which found that 4 percent more women than men were shopping via the Internet.


Other gender-oriented findings showed that books, compact discs and airline tickets were three of the five most popular purchase categories by men and women alike. However, health/beauty products and clothing are the two other purchase categories rounding out the top five for women, while men buy computer software and hardware instead.


The results were taken from a sample of more than 3,300 respondents.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.