Greenfield Online, Adlink Form Partnership
The companies will provide advertisers a package of research and marketing services pertaining to the online activities of Los Angeles cable viewers.
Longtime agency pro brings extensive healthcare industry experience to the agency.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.