Greenfield Online, Adlink Form Partnership
The companies will provide advertisers a package of research and marketing services pertaining to the online activities of Los Angeles cable viewers.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?