Greenfield Online, Adlink Form Partnership
The companies will provide advertisers a package of research and marketing services pertaining to the online activities of Los Angeles cable viewers.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.