Greenfield Online, Adlink Form Partnership
The companies will provide advertisers a package of research and marketing services pertaining to the online activities of Los Angeles cable viewers.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.