Greenfield: Convenience Drives Shoppers Online

Share this article:
Seventy percent of Internet consumers plan to do all or some of their holiday shopping on the Net, according to a report released this week by Greenfield Online, Westport, CT, an Internet market research firm.


Consumers cited Amazon.com, CDNow.com and eToys.com as the top three most popular destinations they will visit, in that order.


More than half the 4,849 respondents cited convenience and crowd avoidance as the main reasons to shop online; and 60 percent said they think they can find the cheapest prices at virtual stores.


Forty-seven percent worry about not being able to return goods to the store, and 43 percent expressed concern about submitting credit-card details over the Internet.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...