Greenfield: Convenience Drives Shoppers Online

Share this article:
Seventy percent of Internet consumers plan to do all or some of their holiday shopping on the Net, according to a report released this week by Greenfield Online, Westport, CT, an Internet market research firm.


Consumers cited Amazon.com, CDNow.com and eToys.com as the top three most popular destinations they will visit, in that order.


More than half the 4,849 respondents cited convenience and crowd avoidance as the main reasons to shop online; and 60 percent said they think they can find the cheapest prices at virtual stores.


Forty-seven percent worry about not being able to return goods to the store, and 43 percent expressed concern about submitting credit-card details over the Internet.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.