December 02, 1999
Greenfield Announces Digital Idea
Greenfield Consulting Group Inc., Westport, CT, one of the nation's leading market research consultancies and parent company of Greenfield Online, has launched Digital Idea, an Internet-focused consulting firm dedicated to e-business marketing and implementation strategies, branding and product development.
Peter Mackey, formerly managing director of Greenfield Consulting Group, will head the new firm as president. A San Francisco office will be opened in 2000.