Greenfield Announces Digital Idea
Peter Mackey, formerly managing director of Greenfield Consulting Group, will head the new firm as president. A San Francisco office will be opened in 2000.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.