Greenfield Announces Digital Idea
Peter Mackey, formerly managing director of Greenfield Consulting Group, will head the new firm as president. A San Francisco office will be opened in 2000.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.