Greenfield Announces Digital Idea
Peter Mackey, formerly managing director of Greenfield Consulting Group, will head the new firm as president. A San Francisco office will be opened in 2000.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Increased productivity is the real Hook for marketing automation.